Creativity Is a Process, Not an Event

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Creativity is a valuable asset in any field. Whether you are an artist, entrepreneur, or scientist, creativity is the key to success. However, creativity is often misunderstood as a one-time event or a sudden inspiration that strikes us out of nowhere.

In reality, creativity is a process that involves a series of steps, and anyone can learn to be creative with practice and discipline. In this article, we will explore the idea that creativity is a process, not an event, and discuss how you can develop your creativity and use it to achieve your goals.

Step 1: Preparation

The first step in the creative process is preparation. This involves gathering information, researching, and learning everything you can about the problem or project you are working on.

The more knowledge you have, the easier it is to generate ideas and find innovative solutions. Preparation is a crucial step that sets the foundation for the entire creative process.

Step 2: Incubation

The second step is incubation. This is the period of time when you take a break from actively thinking about the problem or project and allow your mind to process the information you have gathered.

This is a critical step in the creative process, as it allows your subconscious mind to work on the problem in the background.

This is where many of our best ideas come from, as our brains make connections and find patterns that we may not have consciously noticed.

Step 3: Inspiration

The third step is inspiration. This is the “aha!” moment when you suddenly come up with a brilliant idea or solution. This is often seen as the main event in the creative process, but it is important to remember that inspiration is the result of the preparation and incubation steps that came before it.

Without these steps, inspiration may not occur, or the ideas that are generated may not be as creative or innovative.

Step 4: Evaluation

The fourth and final step is evaluation. This is the critical step where you assess your ideas and determine which ones are worth pursuing.

This involves analyzing the potential of your ideas, considering the resources needed to bring them to fruition, and assessing the potential risks and benefits. This step is often overlooked, but it is crucial for turning ideas into actionable plans.

Now that we understand the process of creativity, how can we develop our own creative skills?

Here are a few tips:

Gather information

Before you can be creative, you need to have a solid understanding of the problem or project you are working on. Take the time to research and gather information from a variety of sources.

Take breaks

Don’t try to force creativity. Instead, take breaks and allow your mind to process information in the background. This can help spark new ideas and connections.

Try new things

Creativity thrives on diversity and new experiences. Make an effort to try new things and explore new ideas, even if they seem outside of your comfort zone.


Working with others can bring new perspectives and ideas to the table. Collaboration is a great way to build on existing ideas and create something truly innovative.


Like any skill, creativity requires practice and discipline. Set aside time for creative thinking and actively work on developing your skills.

In conclusion, creativity is a process, not an event. By understanding the steps involved in the creative process and developing the skills needed to succeed, you can unlock your own creative potential and achieve success in any field.

Remember to prepare, incubate, be open to inspiration, and evaluate your ideas. With practice and discipline, you can become a more creative and innovative thinker.

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